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Larry Hendricks

Founder & Chairman Of Board

The Visionary.

Most folks look forward to a retirement filled with vacations and relaxation but our founder opted to go the other direction and cap off a successful, decades-long career in the furniture industry by launching a disruptive start-up company.

With a lifetime of knowledge, connections and most importantly passion, Larry Hendricks launched Sofa + Cheers with an eye toward reinventing the way people shop for seating. Larry’s vision was to support the local North Carolina craftspeople he had worked with throughout his decades of owning furniture stores along the East Coast. As he watched the large companies they work for shutter their factories, he saw these emerging entrepreneurs re-dedicate themselves to producing quality pieces made right here in North Carolina using traditional methods - with a little high-tech artistry thrown in for good measure. The result? Luxury seating crafted to Larry’s high standards that’s favorably priced (since we eliminated the middleman). Stop by to see and touch the quality – and to hear the stories of each piece and the people who make it.